"Most leaders manage pressure.
Very few are built to perform inside it.
I’m an ex-professional rugby player who has worked in the high-performance and leadership space for 17 years.
During that time, I’ve grown from playing professional rugby to coaching one-on-one on the gym floor working with world leaders, CEOs and professional athletes in Singapore and the UK to now coaching online, developing education, speaking and consulting with leaders and business owners on how to grow and create impact through human optimisation, peak performance and human behaviour around the world.
I fell into the leadership performance space because I know what it takes to keep performing at an elite level even when under pressure.
After working with multiple high performers post professional sport I've seen first hand that those who are looking to push their physical, professional and personal limit need to be able to lead and live at the edge of their own capacity.
Being highly ambitious, a father and someone who wants to keep their edge I understand first hand whats its like wanting to achieve and keep achieving without dropping the ball in other areas of my life.
The mission is to give business leaders and high achievers a platform to stay on top of their health, energy and performance so they can create more impact, have more freedom and increase their revenue without losing themselves in the process.
The leadership performance space is no longer about living off spreadsheets.
It’s about developing strong, brave, intuitive leaders who can lean into pressure and thrive in uncertain environments without breaking in the process.
Testimonials
Rachel Flynn
Newline Asia, Newline Malaysia, Newline Hong Kong (CEO)
I have worked with Will for years now. What does Will engage with me on? Achieving my best across all areas of my life. Whether that be returning to fitness post pregnancy; preparing for representing Singapore Masters at tournament level; navigating my personal goals within the corporate world. The results speak for themselves. Will cares about his clients and he knows what drives me and what drives me off. If you want to push yourself, get involved.
David Curtin
Vice President | P&L Leader | Senior Executive
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After working with Will for quite some time, I have found the professionalism and the way he interacts with me very powerful. He does what he says he is going to do and I’m regularly in contact which is really helpful.
Will is very encouraging and I’m not embarrassed to ask any sort of question, As a novice if found there were alot of the fitness and nutrition terms I hadn’t come across before so he was always there to help explain.
Brad Foster
Owner of Fosters Builds
When I first started with Will my business was growing at a rate where I had no structure with how I could push myself and my business. Since working with Will, I've competed at the Ironman World Championships in Utah, done multiple bike races and ran Ultras like Snowden 24 with Will.
He’s unlike any other coach I have worked with before. He’s always there to bring in depth knowledge if you need it as well making sure that you stay accountable to what you said you were going to do. His coaching style is so adaptive its made my life easier to make sure I can perform at my very best.
Andrew Stoneham Knott
CEO Miramar Global
I started working with Will and BFP because I wanted to unlock more energy and capacity, both from a sporting perspective but most importantly for my day to day life. I was already in good shape and trained very regularly but suffered from ongoing injuries, consistent pain and inconsistent energy. Like many, I have a busy professional life and combining that with my training interests was leaving me exhausted a lot of the time with little energy for my personal life. I needed a coach who could understand my ambitions; physically, personally and professionally. The BFP team have been a game changer for me.
17
years in the human optimisation & peak performance space with 8 years in leadership consultancy.
+700
clients worked with across the globe.
+500
global results achieved.
Built For Pressure has been designed to build a high performance pathway specifically for you and your situation.
As you grow in life and business the higher you climb, the thinner the air and the less people are up there to understand what it takes to sustain the pressure needed to keep delivering across the board.
If you're a business leader who knows deep down that you can't sustain this level of performance and don't currently have the energy to keep the "you" inside of your performance thriving click below to find out more.
Michelle Devine
Global Chief Operating Officer - Trust & Fiduciary Services
I turned to Will for Executive Coaching after being appointed in a Senior Leadership role and found myself experiencing self-limitations in my confidence, speaking up and how to build strong team culture.
We honed my game plan, developed strategies to build my core values underpinned by physical and mental pillars for optimal performance, and created a clear vision to inspire my teams
Through Will's unwavering mentorship, I not only found my footing in my role, but was recognised with a global 'Leader of the Year' award for my “exceptional leadership qualities, authenticity, inclusivity, and commitment to fostering a collaborative environment where every team member's voice is heard".
Rich Thomas
Co-Founder of Moxie People and Working Wardrobe
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More than just a coach & top bloke, Will empowered me to balance my personal goals with the demands of running a growing business and a charity. His influence has been life-changing, instilling a high-performance mindset that I carry into every aspect of my life. Despite my initial reservations about remote coaching, Will’s personalised approach made me feel like I was his only client, completely disproving any doubts I ever had.
I can honestly say, if you are a fellow business leader who has big ambitions beyond the board room, Will is the only man for the job. He’s opened my eyes to a whole new standard of high performance coaching. Take a bow mate.